Acquired over 52,000 testnet users in 5 months.

Botanix is a decentralized EVM Layer 2 built on top of Bitcoin.

key results.

challenges.

• Lack of unique value propositions
• Highly technical product for the average user
• Garnering attention in a competitive sector

work.

• Produced short form posts with high engagement rates
• Developed easily understandable educational content
• Fostered a cult community through consistent messaging and brand image